How to Use Google Scholar?
Are you looking for a new way to research or find content ideas for your marketing content? So, you may know Google Scholar but aren’t sure if it’s the right tool for what you need. So, here in this article, I will tell you how to use Google Scholar to research new content ideas for your site.
Google Scholar is a search engine for scholarly literature at publishers and university presses that lets you find essays on the topic of your choice. It is a good resource for finding articles or essays related to your niche.
In addition, anyone can use this tool like marketers, academics, or anyone who wants to do research work. All you need is an idea. Good content helps make the audience trust and positions you as a leader in your industry.
Creating the best content can be one of the most suitable ways to promote your business.
How Does Google Scholar Work?
Google Scholar ranks documents based on the number of times an article has been printed, viewed, or downloaded within a specific period.
It shows the most popular or most used topics first in Google Scholar results, similar to Google search results.
Google Scholar aims to rank documents based on relevance and popularity. It means that the searches can find relevant content more easily. Furthermore, documents add when a publisher submits them to the Google Scholar Metadata program. So, they are indexed, ranked, and available to search in search results. There is also no limit to adding a document to the library.
5 Strategies for Using Google Scholar for Content
These are the following steps though you can learn how to create good content.
1. Search by Year in order to Find Trending Topics
Its advanced search option can help you find the most relevant research papers by year.
Here, you can also use this feature if you are looking for the most recent content on a topic and want to avoid older articles that don’t reflect current trends.
For example, let’s say you want to grow your business through social media platforms, but you want to keep your results modern. Google Scholar can help you find research topics to a specific date range. In addition, you can use the “Since Year” option to show only recently published papers, sorted by relevance. And you can also use the “Sort By Date” option to display recently published articles. By using this feature, you can up-to-date with the newly published paper and compete with your competitors.
2. Explore Related Articles to a Specific Topic
The related Articles option allows you to research articles similar to ones you’ve already read, which can help you generate more content ideas.
You can use this feature by simply clicking the Related Articles link at the bottom of an article on your results page.
For instance, if you search “content management system platforms” and find a resource about CMS platforms.
This feature is also helpful when you find an article about your main keyword but want to know more about what other related keywords are being searched for most often.
3. Explore the Most Popular Articles and Publications
It lets you browse the top 100 publications in numerous languages.
This feature tells you which articles in a publication were cited most often and by who.
H-index numbers help you to see the article and citation metrics. The h-index represents the highest number of papers in the publication that have been cited at least that many times.
4. Follow the Citations for Additional Ideas
Using the citation option on Google Scholar leads you to other appropriate search results within the database. By following these citations method, you can learn more about your topic and improve the quality of your study.
5. Narrow Your Results by Field
This option lets you limit results to specific fields of study.
Fields are controlled by the Advanced function, which lets users input keywords, phrases, and places where they occur. You can also section your results by authors, publishers, and dates.
This feature is especially good for marketers who want to focus on specific areas of their industry.
